quarta-feira, novembro 12, 2008

Country Brand Index

A Future Brand realizou uma enorme pesquisa para descobrir quais países tem a marca mais forte quando o assunto é turismo. Confira os resultados desta 3ª edição que contou com a participação de 2.700 pessoas:
PS: O Brasil só aparece na categoria "Melhor Vida Noturna".

Best Country Brand Ideal for Business
United States, Germany, United Kingdom, France, Italy

Best Country Brand to Extend a Business Trip
Australia, New Zealand, Scotland, Japan, Ireland

Best Country Brand for Art & Culture Italy, France, Egypt, Japan, Greece

Best Country Brand for Authenticity New Zealand, Japan, Thailand, India, Egypt

Best Country Brand for Beach Maldives, Tahiti, Bahamas, Dominican Republic, Australia

Best Country Brand for Families Canada, Spain, Denmark, Australia, New Zealand

Best Country Brand for History Egypt, Italy, France, Greece, Israel

Best Country Brand for Resort & Lodging Options United Arab Emirates, United States, Maldives, Australia, Switzerland

Best Country Brand for Natural Beauty New Zealand, Maldives, Switzerland, Norway, Australia

Best Country Brand for Nightlife Japan, Brazil, Spain, Thailand, United States

Best Country Brand for Fine Dining Italy, France, Japan, Singapore, Switzerland

Best Country Brand for Outdoor Activities & Sports Australia, New Zealand, Canada, Belize, Switzerland

Best Country Brand for Rest & Relaxation Maldives, Tahiti, New Zealand, Fiji, Bahamas

Best Country Brand for Safety Norway, Switzerland, New Zealand, Sweden, Denmark

Best Country Brand for Shopping United States, United Arab Emirates, Singapore, Thailand, Japan

Best Country Brand for Value for Money
Thailand, India, Mexico, Czech Republic, Poland

Best Country Brand You Would Most Like to Live In Australia, New Zealand, Canada, Switzerland, Scotland

Best Country Brand for Ease of Travel Netherlands, Spain, Canada, Switzerland, Germany

Best Country Brand for Standard of Living Sweden, Norway, Denmark, Australia, Switzerland

Best Country Brand for Political Freedom Netherlands, New Zealand, Sweden, Denmark, Norway

Best Country Brand for Advanced Technology Japan, United States, United Kingdom, Sweden, Germany

Best Country Brand for Quality Products Japan, United States, Germany, France, Italy

Best Country Brand for Most Impressive Last Year China, United Arab Emirates, Australia, New Zealand, Japan

E o resultado final é:
2008 CBI Top Country Brands

1. Australia
2. Canada
3. United States
4. Italy
5. Switzerland
6. France
7. New Zealand
8. United Kingdom
9. Japan
10. Sweden

Com informações do CCSP.

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