terça-feira, dezembro 23, 2008
Feliz Natal da Stella Artois.
Comercial da maravilhosa cerveja belga Stella Artois para o Natal. O filme mostra uma pomba feita de origami trazendo brilho para o Natal. O conceito Originally Crafted for the Holidays assina muito pertinentemente o comercial. A produção ficou por conta da premiadíssima Psyop. A criação é da Lowe Roche, de Toronto e trilha de Paul Leonard Morgan.
Fotografia - Lisa at TSS
Como é bom ver fotos que conseguem captar todo o sentimento presente no momento em que foram tiradas. O trabalho dessa fotógrafa americana (que pelo que eu entendi, é amadora) consegue isso muito bem. A foto do pinheiro de Natal é de fazer inveja a qualquer fotografia publicitária que eu vi nas campanhas natalinas deste ano.
Mais aqui.
Mais aqui.
A flecha prateada.
Recentemente a Mercedes anunciou que a parceria com a Mclaren estava chegando ao fim. Na mesma ocasião, também prometeram um gran finale: um novo carro mega-hiper-ultra-especial. O último da série que carrega a sigla SLR. Eis que as primeiras imagens do bólido foram liberadas. O Mercedes McLaren SLR Stirling Moss Edition é de deixar qualquer pessoa apaixonada por design babando. A flecha terá algo em torno de 650 cavalos e serão produzidos apenas 75 exemplares. Garanta já o seu pela bagatela de U$ 1.200.000,00.
Lançamento oficial no salão de Detroit, em janeiro de 2009.
Lançamento oficial no salão de Detroit, em janeiro de 2009.
Mac Vs. Pc
Três novos comerciais da campanha Get a Mac da Apple. Desta vez o foco é o Natal e os personagens se transformaram em animações.
Sexo vende.
Agency: EURO RSCG WORLDWIDE SPAIN, SPAIN, Madrid
Agency: THE KAPLAN THALER GROUP, USA, New York
Agency: MATOSGREY COMUNICACAO, BRAZIL
The power of smart copywriting!
Seth Godin
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals?
"Unlike any coffee you've ever tasted before." "Before" is redundant.
"Unlike any coffee you've ever tasted." Too negative. And why is "unlike" a positive trait? I mean, boiled leech guts is also unlike any coffee I've ever tasted, that doesn't mean I want to drink it.
How about:
"The best coffee you've ever tasted."
Well, the thing is, the only coffee that matters is coffee I've tasted, right, so we could get shorter still:
"The best coffee."
The problem with that is that it's nothing but bragging. Of course you think it's the best coffee. So what? You're lying. And even if you're not lying, how do you know it's the best? Compared to what?
This is where the smart copywriter becomes a marketer.
"Better than Starbucks."
Well, it's still bragging. This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.
"FREE TASTE TEST
Are we better than Starbucks?"
Invest $20 in espresso in little cups, and maybe, just maybe, your sign will make some magic.
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals?
"Unlike any coffee you've ever tasted before." "Before" is redundant.
"Unlike any coffee you've ever tasted." Too negative. And why is "unlike" a positive trait? I mean, boiled leech guts is also unlike any coffee I've ever tasted, that doesn't mean I want to drink it.
How about:
"The best coffee you've ever tasted."
Well, the thing is, the only coffee that matters is coffee I've tasted, right, so we could get shorter still:
"The best coffee."
The problem with that is that it's nothing but bragging. Of course you think it's the best coffee. So what? You're lying. And even if you're not lying, how do you know it's the best? Compared to what?
This is where the smart copywriter becomes a marketer.
"Better than Starbucks."
Well, it's still bragging. This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.
"FREE TASTE TEST
Are we better than Starbucks?"
Invest $20 in espresso in little cups, and maybe, just maybe, your sign will make some magic.
If you could meet one person...
Seth Godin
Think about this for a moment. If a trusted friend could arrange a meeting between you and anyone of your choosing, who would you choose?
Not for entertainment or curiosity or bragging rights, but to help your business. Who could help? Someone who could actually aid your marketing or development...
Years ago, I went to the AOL partner's conference. I'm no runner (unless someone is chasing me) yet I signed up for the early morning run because I knew Steve Case, CEO of AOL, would be running. I ran with him for twenty minutes, almost killed myself. Didn't help. (But I'm glad I met him).
If you're an author, can Jeff Bezos at Amazon help you more than a motivated promotions manager far down the ladder? It's unlikely.
People in charge can rarely help you, because they are rarely (truly) in charge. Billionaires can't help you, either, because they have their defense force fields on full strength during meetings like this. In fact, the person who can help you the most is almost always someone who doesn't appear that powerful on the surface.
Remember, it's not just that they can help you. It's that they want to help you. Famous people qualify in neither category.
So, who is it? Hint, it's not the Wizard of Oz or the Pope or Barack Obama. It's someone not famous, someone who actually makes things happen and someone who actually cares. Think hard... Got it?
Great. Go meet them.
Think about this for a moment. If a trusted friend could arrange a meeting between you and anyone of your choosing, who would you choose?
Not for entertainment or curiosity or bragging rights, but to help your business. Who could help? Someone who could actually aid your marketing or development...
Years ago, I went to the AOL partner's conference. I'm no runner (unless someone is chasing me) yet I signed up for the early morning run because I knew Steve Case, CEO of AOL, would be running. I ran with him for twenty minutes, almost killed myself. Didn't help. (But I'm glad I met him).
If you're an author, can Jeff Bezos at Amazon help you more than a motivated promotions manager far down the ladder? It's unlikely.
People in charge can rarely help you, because they are rarely (truly) in charge. Billionaires can't help you, either, because they have their defense force fields on full strength during meetings like this. In fact, the person who can help you the most is almost always someone who doesn't appear that powerful on the surface.
Remember, it's not just that they can help you. It's that they want to help you. Famous people qualify in neither category.
So, who is it? Hint, it's not the Wizard of Oz or the Pope or Barack Obama. It's someone not famous, someone who actually makes things happen and someone who actually cares. Think hard... Got it?
Great. Go meet them.
Iboobs
Utilizando o acelerômetro do Iphone, o Iboobs deixa você controlar o sacolejo de um belo par de seios no seu Iphone. Infelizmente o aplicativo foi barrado na Appstore da Apple. Mas deve ter como encontrar na net.
Retouching - Dominique Piccinato
Este tratador de imagens belga domina muito bem todos os recursos que o Photoshop oferece. Ele faz tratamentos para fotógrafos como Kris Van Beek, Frank Uyttenhove, Pierre Pironet, entre outros.
Mais aqui.
Mais aqui.
Assinar:
Postagens (Atom)
Postagens
