Frase do dia.

Mais uma frase do dia (que ultimamente está mais para frase da semana).

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Steve Jobs

A máxima também é válida para muita agência que se apóia em pesquisa, principalmente Focus Group, para criar campanhas.

Frase do Dia.

"Obituário do jornal é fotolog de presidiário."
"Crochê é a Pixelart analógica."

Frase do dia.

"Eu sempre deixo as vagas de empregos para os mais jovens, e venho adotando essa nobre atitude desde os meus 15 anos!" - Seu Madruga

Frase do Dia

"Tudo que sobe, desce. Menos para quem tem priapismo."
Daniel "Jeremias" Coelho

Frase do dia

"O pior cego é o Andrea Bocelli." - Anônimo
"Eu gosto do meu trabalho. Quem não gosta é o meu chefe." - Anônimo
"A pior festa é sempre a do vizinho." - Lucas

Frase do Dia

"It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction." 
Warren Buffett

Frase do dia

"Não sei fazer autocrítica. Sou muito ruim nisso."
Autor desconhecido

Employee Handbook

Baixe, gratuitamente, esse manual da Crispin Porter + Bogusky que originou muitas frases aqui no blog.
Não estamos chupando. Até porque o link é da própria CP+B e a Fuego não é dessas coisas.
Acesse aqui.

Prazos! Deadline!

IS IT SOUP YET? 
We feel that we excel at the big things, like coming up with great ideas and then executing them brilliantly. What we sometimes fail at is the little things, like meeting deadlines. Which is too bad, because if you allow this to happen, you undo all the good. We need to focus on deadlines from the start and do whatever is humanly possible to meet them. And if that fails, we need to alert everyone as far in advance as possible that a looming deadline is in danger of being missed. A client will understand if they're called a day or two before they're expecting work to say it's not brilliant enough for them to see. They won't understand if they're called five minutes before they're expecting work to cross their desk. Undoubtedly, they've alerted their bosses and coworkers to the existence of this deadline and they don't appreciate us making them look like chumps. 
During the Civil War, there was an infamous POW camp at Andersonville, Georgia. Due to a wartime shortage of building materials, the camp had no fence around it.So to keep the prisoners inside, the general in charge drew a line in the dirt around the camp. He told the prisoners that this was the "dead-line" and if anyone crossed it, they would be shot and killed on sight. Now that we know the serious background of the word "deadline" maybe we can treat our own deadlines more seriously.
(Crispin Porter + Bogusky - Employee Handbook)

Frase do dia

If what you are doing seems like work, you're either in the wrong industry or you're not doing it right.
(Crispin Porter + Bogusky - Employee Handbook)

Frase do dia

When most people think of advertising they think of magazine ads, television 
commercials and billboards. We think it's anything that makes our clients famous. 
That is our job.

(Crispin Porter + Bogusky - Employee Handbook)

Frase do Dia

Introducing 'Lite' - The new way to spell 'Light', but with twenty per cent fewer letters.
(Jerry Seinfeld)

Frase do Dia

The worst day in an ad agency beats the best day a bank ever had.

(Crispin Porter + Bogusky - Employee Handbook)