Três novos comerciais da campanha Get a Mac da Apple. Desta vez o foco é o Natal e os personagens se transformaram em animações.
terça-feira, dezembro 23, 2008
Sexo vende.
Agency: EURO RSCG WORLDWIDE SPAIN, SPAIN, Madrid
Agency: THE KAPLAN THALER GROUP, USA, New York
Agency: MATOSGREY COMUNICACAO, BRAZIL
The power of smart copywriting!
Seth Godin
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals?
"Unlike any coffee you've ever tasted before." "Before" is redundant.
"Unlike any coffee you've ever tasted." Too negative. And why is "unlike" a positive trait? I mean, boiled leech guts is also unlike any coffee I've ever tasted, that doesn't mean I want to drink it.
How about:
"The best coffee you've ever tasted."
Well, the thing is, the only coffee that matters is coffee I've tasted, right, so we could get shorter still:
"The best coffee."
The problem with that is that it's nothing but bragging. Of course you think it's the best coffee. So what? You're lying. And even if you're not lying, how do you know it's the best? Compared to what?
This is where the smart copywriter becomes a marketer.
"Better than Starbucks."
Well, it's still bragging. This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.
"FREE TASTE TEST
Are we better than Starbucks?"
Invest $20 in espresso in little cups, and maybe, just maybe, your sign will make some magic.
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals?
"Unlike any coffee you've ever tasted before." "Before" is redundant.
"Unlike any coffee you've ever tasted." Too negative. And why is "unlike" a positive trait? I mean, boiled leech guts is also unlike any coffee I've ever tasted, that doesn't mean I want to drink it.
How about:
"The best coffee you've ever tasted."
Well, the thing is, the only coffee that matters is coffee I've tasted, right, so we could get shorter still:
"The best coffee."
The problem with that is that it's nothing but bragging. Of course you think it's the best coffee. So what? You're lying. And even if you're not lying, how do you know it's the best? Compared to what?
This is where the smart copywriter becomes a marketer.
"Better than Starbucks."
Well, it's still bragging. This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.
"FREE TASTE TEST
Are we better than Starbucks?"
Invest $20 in espresso in little cups, and maybe, just maybe, your sign will make some magic.
If you could meet one person...
Seth Godin
Think about this for a moment. If a trusted friend could arrange a meeting between you and anyone of your choosing, who would you choose?
Not for entertainment or curiosity or bragging rights, but to help your business. Who could help? Someone who could actually aid your marketing or development...
Years ago, I went to the AOL partner's conference. I'm no runner (unless someone is chasing me) yet I signed up for the early morning run because I knew Steve Case, CEO of AOL, would be running. I ran with him for twenty minutes, almost killed myself. Didn't help. (But I'm glad I met him).
If you're an author, can Jeff Bezos at Amazon help you more than a motivated promotions manager far down the ladder? It's unlikely.
People in charge can rarely help you, because they are rarely (truly) in charge. Billionaires can't help you, either, because they have their defense force fields on full strength during meetings like this. In fact, the person who can help you the most is almost always someone who doesn't appear that powerful on the surface.
Remember, it's not just that they can help you. It's that they want to help you. Famous people qualify in neither category.
So, who is it? Hint, it's not the Wizard of Oz or the Pope or Barack Obama. It's someone not famous, someone who actually makes things happen and someone who actually cares. Think hard... Got it?
Great. Go meet them.
Think about this for a moment. If a trusted friend could arrange a meeting between you and anyone of your choosing, who would you choose?
Not for entertainment or curiosity or bragging rights, but to help your business. Who could help? Someone who could actually aid your marketing or development...
Years ago, I went to the AOL partner's conference. I'm no runner (unless someone is chasing me) yet I signed up for the early morning run because I knew Steve Case, CEO of AOL, would be running. I ran with him for twenty minutes, almost killed myself. Didn't help. (But I'm glad I met him).
If you're an author, can Jeff Bezos at Amazon help you more than a motivated promotions manager far down the ladder? It's unlikely.
People in charge can rarely help you, because they are rarely (truly) in charge. Billionaires can't help you, either, because they have their defense force fields on full strength during meetings like this. In fact, the person who can help you the most is almost always someone who doesn't appear that powerful on the surface.
Remember, it's not just that they can help you. It's that they want to help you. Famous people qualify in neither category.
So, who is it? Hint, it's not the Wizard of Oz or the Pope or Barack Obama. It's someone not famous, someone who actually makes things happen and someone who actually cares. Think hard... Got it?
Great. Go meet them.
Iboobs
Utilizando o acelerômetro do Iphone, o Iboobs deixa você controlar o sacolejo de um belo par de seios no seu Iphone. Infelizmente o aplicativo foi barrado na Appstore da Apple. Mas deve ter como encontrar na net.
Retouching - Dominique Piccinato
Este tratador de imagens belga domina muito bem todos os recursos que o Photoshop oferece. Ele faz tratamentos para fotógrafos como Kris Van Beek, Frank Uyttenhove, Pierre Pironet, entre outros.
Mais aqui.
Mais aqui.
sexta-feira, dezembro 19, 2008
Contribuintes ou Prostitutas?
Nesta madrugada, dia 19 de dezembro de 2008, às 01h30, todos os
deputados estaduais do Paraná estavam trabalhando. Mas não se iluda,
caro cidadão. Trabalho não é e nunca foi a palavra de ordem na
Assembléia Legislativa. Quer dizer, os "nobres" deputados só
trabalham pelo interesse deles. E desta vez não foi diferente. Os
ladrões eleitos com o nosso voto se reuniram e votaram à porta
fechada e placar desligado, uma lei que dá o direito deles pegarem o
NOSSO DINHEIRO e colocarem em um fundo de previdência (APOSENTADORIA)
para eles e os seus Aspones (assessores de porra nenhuma). Acredita-
se que o valor da aposentadoria será de, no mínimo, R$ 10.000,00.
Essa foi a última sessão de votação do ano e o que os deputados
fizeram foi apostar que com a virada do ano, o povo esqueça a falcatrua.
“Se todo trabalhador brasileiro precisa fazer uma contribuição
individual e, quando se aposenta, não tem nenhum subsídio do estado,
por que os deputados deveriam ter?”
ESSA É A CORJA QUE APROVOU O PROJETO (imprima e guarde para nunca
mais votar nesse lixo)
1 ADEMAR TRAIANO PSDB
2 ALEXANDRE CURI PMDB
3 ALISSON WANDSCHEER PPS
4 ANTONIO ANNIBELLI PMDB
5 ANTONIO BELINATI PP
6 ARTAGÂO JUNIOR PMDB
7 AUGUSTINHO ZUCCHI PDT
9 CAÍTO QUINTANA PMDB
10 CARLOS SIMÕES PR
11 CHICO NOROESTE PR
12 CIDA BORGHETTI PP
13 CLEITON KIELSE PMDB
14 DOBRANDINO DA SILVA PMDB
16 DR. BATISTA PMN
17 DUÍLIO GENARI PP
18 DURVAL AMARAL DEM
19 EDGAR BUENO PDT
20 EDSON STRAPASSON PMDB
21 EDUARDO CHEIDA PMDB
22 ÉLIO RUSCH DEM
23 ELTON WELTER PT
24 FABIO CAMARGO PTB
26 FRANCISCO BUHRER PSDB
27 GERALDO CARTÁRIO PDT
28 JOCELITO CANTO PTB
30 LUIZ ACCORSI PSDB
31 LUIZ CARLOS MARTINS
32 LUIZ CLAUDIO ROMANELLI
33 LUIZ FERNANDES LITRO PSDB
34 LUIZ NISHIMORI PSDB
36 MAURO MORAES PMDB
37 MILTINHO PUPPIO PSDB
38 JONAS GUIMARÃES PMDB
39 NELSON JUSTUS DEM
40 NEREU MOURA PMDB
41 NEY LEPREVOST PP
42 OSMAR BERTOLDI DEM
43 PASTOR EDSON PRACZYK PRB
44 PEDRO IVO PT
45 PÉRICLES DE MELLO PT
46 PLAUTO MIRÓ DEM
47 PROFESSOR LUIZÃO PT
48 RENI PEREIRA PSB
49 RIBAS CARLI FILHO PSB
51 STEPHANES JUNIOR PMDB
53 TERUO KATO PMDB
54 VALDIR ROSSONI PSDB
55 WALDYR PUGLIESI PMDB
VOTARAM CONTRA:
52 TADEU VENERI PT
29 LUCIANA RAFAGNIN PT
50 ROSANE FERREIRA PV
35 MARCELO RANGEL PPS
15 DOUGLAS FABRÍCIO PPS
8 BETE PAVIN PMDB
deputados estaduais do Paraná estavam trabalhando. Mas não se iluda,
caro cidadão. Trabalho não é e nunca foi a palavra de ordem na
Assembléia Legislativa. Quer dizer, os "nobres" deputados só
trabalham pelo interesse deles. E desta vez não foi diferente. Os
ladrões eleitos com o nosso voto se reuniram e votaram à porta
fechada e placar desligado, uma lei que dá o direito deles pegarem o
NOSSO DINHEIRO e colocarem em um fundo de previdência (APOSENTADORIA)
para eles e os seus Aspones (assessores de porra nenhuma). Acredita-
se que o valor da aposentadoria será de, no mínimo, R$ 10.000,00.
Essa foi a última sessão de votação do ano e o que os deputados
fizeram foi apostar que com a virada do ano, o povo esqueça a falcatrua.
“Se todo trabalhador brasileiro precisa fazer uma contribuição
individual e, quando se aposenta, não tem nenhum subsídio do estado,
por que os deputados deveriam ter?”
ESSA É A CORJA QUE APROVOU O PROJETO (imprima e guarde para nunca
mais votar nesse lixo)
1 ADEMAR TRAIANO PSDB
2 ALEXANDRE CURI PMDB
3 ALISSON WANDSCHEER PPS
4 ANTONIO ANNIBELLI PMDB
5 ANTONIO BELINATI PP
6 ARTAGÂO JUNIOR PMDB
7 AUGUSTINHO ZUCCHI PDT
9 CAÍTO QUINTANA PMDB
10 CARLOS SIMÕES PR
11 CHICO NOROESTE PR
12 CIDA BORGHETTI PP
13 CLEITON KIELSE PMDB
14 DOBRANDINO DA SILVA PMDB
16 DR. BATISTA PMN
17 DUÍLIO GENARI PP
18 DURVAL AMARAL DEM
19 EDGAR BUENO PDT
20 EDSON STRAPASSON PMDB
21 EDUARDO CHEIDA PMDB
22 ÉLIO RUSCH DEM
23 ELTON WELTER PT
24 FABIO CAMARGO PTB
26 FRANCISCO BUHRER PSDB
27 GERALDO CARTÁRIO PDT
28 JOCELITO CANTO PTB
30 LUIZ ACCORSI PSDB
31 LUIZ CARLOS MARTINS
32 LUIZ CLAUDIO ROMANELLI
33 LUIZ FERNANDES LITRO PSDB
34 LUIZ NISHIMORI PSDB
36 MAURO MORAES PMDB
37 MILTINHO PUPPIO PSDB
38 JONAS GUIMARÃES PMDB
39 NELSON JUSTUS DEM
40 NEREU MOURA PMDB
41 NEY LEPREVOST PP
42 OSMAR BERTOLDI DEM
43 PASTOR EDSON PRACZYK PRB
44 PEDRO IVO PT
45 PÉRICLES DE MELLO PT
46 PLAUTO MIRÓ DEM
47 PROFESSOR LUIZÃO PT
48 RENI PEREIRA PSB
49 RIBAS CARLI FILHO PSB
51 STEPHANES JUNIOR PMDB
53 TERUO KATO PMDB
54 VALDIR ROSSONI PSDB
55 WALDYR PUGLIESI PMDB
VOTARAM CONTRA:
52 TADEU VENERI PT
29 LUCIANA RAFAGNIN PT
50 ROSANE FERREIRA PV
35 MARCELO RANGEL PPS
15 DOUGLAS FABRÍCIO PPS
8 BETE PAVIN PMDB
quarta-feira, dezembro 17, 2008
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